Our clients tell us they’re hooked on our ability to make things happen. With decades of experience in both the corporate and consultant environments, we combine the best of both worlds. We have the experience inside high profile manufacturing companies to know what it takes to deliver a finished product to market, while bringing the fresh insights and vitality of a consultant. We help you create a culture that incubates ideas and ensures the right ones come to life.

Our approach is unique: it’s big but small, general yet specific, abstract but literal. That means we think big, but deliver actionable, practical design direction. The ideas we deliver to you are laser focused to deliver significant, realizable business value. We don’t just leave you with impractical ideas and run. We realize the product through a team which has delivered and supported hundreds of new products from the inside.

Everybody says they can take ideas from concept to reality, but saying and doing are two different things. We’re the real thing. Our consumer insight process and industrial design capabilities, coupled with unparalleled engineering expertise and supply chain relationships managed by a highly experienced and successful project management team, give us all the tools to make ideas real.

Insight
• Ethnography - Contextual observations and consumer insight discovery - “what people say, do, need and desire”
• Trending - technology, market, consumer lifestyle, product, experiential
• Brand Experience Audit
• Consumer Archetypes and Dynamic Scenarios, Contextual “Story-telling”
• Stakeholders - “Who are they, what motivates them”. Creating internal champions.
• Product Platform Visioning
• Early IP identification
• Business Implications - external, internal
• Brand Immersion / Multi-sensorial - Environments, Videos, Products
• Virtual and actual prototyping
• INSIGHT 3.0 - Our unique consumer understanding and innovation process

Design
• Consumer Insight Translation
• Human Factors / Product Usability Assessment / Task Analysis
• Consumer Experience Mapping
• Design Language Mapping
• Semantic Inquiry
• Competitive Product Mapping
• “Out-of-Category” Mapping
• Brand equity translation
• Concept Brainstorming / Exploration - two and three dimensional
• Design / Engineering Integrated Concept Development
• Technology mapping
• Materials exploration / identification
• Detailed color and graphics specification
• Concept Refinement - two and three dimensional
• Preliminary data bases
• Refined data bases
• Appearance models - functional models
• Preliminary prototypes
• Vendor / manufacturer liaison

Engineering
• Consumer and Industrial Design Insight Translation
• Technical direction, new concept and technology development
• Materials exploration, specification
• Regulatory adherence
• Detailed cost analysis and value engineering
• Engineering Analysis: Thermal, Mechanical, Structural, Failure Mode (FMEA), Contact, Buckling, Shape Optimization, Frequency (Modal), Fatigue, Mechanism (Kinematic & Dynamic)
• ANSYS, COSMOS
• Design for Manufacturing (DFM)
• Data base development, refinement, delivery to manufacturing
  • Pro/Engineer, SolidWorks, IDEAS, NX
• Assurance of design intent and integrity - exemplary product execution
• Engineering evaluation models
• Advanced prototyping / short run production
• Vendor selection and liaison - North America / Europe / Asia