Monday, June 18, 2007
London 2012
Most of the time, the general public barely notices a new piece of graphic design. While the design community passionately discusses some new logos, the general public usually seems pretty ambivalent towards the subject. But recently the logo for the 2012 Olympics in London, designed by Wolff Olins, received major criticism from the public.
As design consultants, we have both an opportunity and a challenge to affect change through our clients' projects. We must balance what is best for their business with what is right for the end users of the design.
It will be unfortunate to see a piece of graphic design outshine the other aspects of the London Olympics. The athletes and the host city should define the brand, while the logo serves as a marker that represents the experience. Its unfair for a logo to dictate the Olympic brand, and I hope to see some amazing athletic performances that make this graphic unremarkable by comparison.
Labels: branding, graphic design
1 Comments:
I'm a designer, and I was shocked when I saw this as a final solution. It's a crappy throwback to the early 90's look of in living color/urban utopia bs.
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