Saturday, July 28, 2007
Back from YPulse Mashup
Demetrius and I spent a few days in San Francisco last week attending the 2007 YPulse Mashup. In the words of YPulse founder and organizer Anatasia Goodstein:The 2007 Mashup is produced by Ypulse, the leading independent blog for youth and teen media and marketing professionals and Modern Media, which builds, produces and markets highly-engaging business events for leading media brands and media entrepreneurs.
We had a great time, and learned a lot. The two-day event was divided up into a variety of lectures, panels, and roundtable discussions, all centered on how teens are talking and living online. We don't do a lot of interactive work, but we do work on tons of products for Gen Y consumers, and we figure that we need to have a detailed understanding of their world- and online is definitely a huge part of that.
One of the most interesting pieces was the teen entrepreneurs panel, featuring half a dozen teenagers that founded companies like myYearbook, Emo Girl Talk, and Scriptovia. They offered As I suspected, the teen panelists all said that they use email exclusively for business communication, and use MySpace, Facebook, or texting for personal communication. You can read more details on that at the Yahoo recap of the panel.
Other interesting pieces of the conference included Melanie Strong, US brand manager for Nike iD discussing their online strategy and Nike iD's role within the company's portfolio as a whole; an "Old School to New School" panel featuring representatives from various old-school print empires like Harper Collins and Hearst talking about their transition to online presences; and the keynote the discussion on "convergence culture." It's way too much to summarize here, but if you subscribe to the YPulse podcast, I'm sure there will be some clips up shortly.
Thanks for Anastasia at YPulse for putting together an amazing conference, as well as all the sponsors, panelists, and attendees that made it happen. We hope to be back next year!
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