Wednesday, September 19, 2007
Jack Welch on managing creativity
I've been a big fan of Jack for a long time, and I'd never question his ideas when it comes to managing a gigantic, Fortune 100 company with dozens of layers of bureauacracy and a dizzying array of business units. When it comes to managing a creative organization, though, I always kind of figured his limits would be obvious.Turns out I couldn't be more wrong. It seems that the wisdom of Jack Welch knows no bounds.
The latest Welch Way (the column he writes with his equally intelligent wife Suzy in Businessweek) asks if managing creative people is different from managing other kinds of people- and the answer is a resounding "Yes!" Jack and Suzy refer to the challenge of managing creatives as "Wielding The Velvet Hammer," which couldn't possibly be more accurate.
First of all, you should listen to the podcast, because it has a lot of excellent tips on getting the most out of creatives without upsetting the rest of the company. Second, it's a good reminder of exactly how much experience counts in business. There's really no substitute for sweat equity.
Don't ever doubt Jack.
Listen to the podcast here
Labels: design management, links
0 Comments:
Post a Comment
<< Home