Thoughts on innovation, product development, engineering, and industrial design

Wednesday, November 14, 2007

Propel Biofuels launches Cleandrive with help from Kaleidoscope

We're happy to announce that our friends at Propel Biofuels launched a program called CleanDrive, and Kaleidoscope was proud to be a part of it. We worked with Propel and their high-caliber Web firm If/Then to define how to visualize the emissions reductions made possible with biodiesel, communicate it to their customers, and what that means for the Propel brand. And we think it's a really cool program.
Every time you fill with biodiesel, it improves our planet and our community. CleanDrive members receive personalized emissions reports, and see the positive change they are making. Register today to start tracking. Reports begin in November.
Visit the Propel site to learn more about them and CleanDrive.

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