Sunday, December 09, 2007
Cincinnati Enquirer quotes Kaleidoscope on "green giving"
Last week, the Cincinnati Enquirer interviewed us for an article on "green giving," or eco-friendly Christmas gifts. The article came out this morning on the front page of the Business section, and you can also read it online. They came to us because of our new project, The Greener Grass, which you should check out if you get a chance. Here's what we had to say:That widespread appeal is a reason environmental awareness is reaching critical mass, said Finn McKenty, a strategist at Kaleidoscope, a product design and development company with an office in downtown Cincinnati.Kaleidoscope has recently unveiled The Greener Grass, a seven-part project that shares the company's experts and resources with the public to initiate positive change "to design a better future."
"You generally see that people become aware of these issues when they affect the middle-class consumers and their pocketbooks," said McKenty.
In the last year, rising gas and heating costs, tainted pet food and toy recalls mean the middle class is starting to "tangibly feel the impact of a lot of these issues," he said.
Check out the full article here
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