Monday, October 06, 2008
Febreze on Brandweek
Brandweek has a short but sweet article on the relaunch of the Febreze fabric refresher bottle:
Procter & Gamble is giving its Febreze brand more user-friendly packaging and will attempt to convince consumers the line is effective at odor-fighting in the home, not just on fabrics, with a new TV, print and online campaign.Read more here
Febreze assistant brand manager Ciare Thorn said company research found that consumers were already using the product as an air freshener. The relaunch is part of what P&G calls its "whole home freshness," she said. "We want consumers to take time to enjoy their home, the way it smells and how it makes them feel. This restaging of our product is really speaking to that consumer insight. If consumers are looking to freshen their home, then this is the product for them."
posted by Finn McKenty at 10:07 AM
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