Thursday, November 29, 2007
Kaleidoscope launches The Greener Grass
We're pleased to announce a new project that's an extension of the Kaleidoscope banner, The Greener Grass.
In a nutshell, we think of The Greener Grass as our way of "collaborating to design a better future," as the tagline says. It's a web-based platform where we interview experts about a 7 of the most important aspects of our collective, global future. Each unit in The Greener Grass will follow this format: 4 or 5 weeks of interviews and research, followed by our analysis, and finally our concepts for products and services that embody the key takeaways from the interviews and analysis.
The Topics
Health & Wellness (Oct-Nov 2007)Energy (Dec-Jan 2008)
Family & Community (Feb-Mar 2008)
Leisure & Entertainment (Apr-May 2008)
Education (Jun-Jul 2008)
Globalization (Jul-Aug 2008)
Travel & Transportation (Sep-Oct 2008)
As product developers, it's what we do every day for our clients, and The Greener Grass gives us the opportunity to apply our skills toward designing a better future for all of us- we hope it can be a way for us to give back to the community.
Please visit The Greener Grass, and help us spread the word. If you see a link that someone you know might be interested in, pass it on to them. If you or someone you know would be interested in participating in an interview, let us know. Either way, tell us what you think and how we can make it better!
Monday, November 19, 2007
Febreze Candle case study
In case you missed the new case study elsewhere on this site, we're proud to announce the addition of the Febreze Candle to the Kaleidoscope portfolio. It's always a pleasure to be part of Procter & Gamble projects, and the scale is always astounding. When you're working with quantities in the tens or even hundreds of millions, tiny changes have giant consequences.
Click here to read the case study
Labels: work
Wednesday, November 14, 2007
Propel Biofuels launches Cleandrive with help from Kaleidoscope
We're happy to announce that our friends at Propel Biofuels launched a program called CleanDrive, and Kaleidoscope was proud to be a part of it. We worked with Propel and their high-caliber Web firm If/Then to define how to visualize the emissions reductions made possible with biodiesel, communicate it to their customers, and what that means for the Propel brand. And we think it's a really cool program.Every time you fill with biodiesel, it improves our planet and our community. CleanDrive members receive personalized emissions reports, and see the positive change they are making. Register today to start tracking. Reports begin in November.Visit the Propel site to learn more about them and CleanDrive.
