Monday, October 27, 2008
Swiffer launches Dust N Shine
As you may have seen from the TV spots that are currently in heavy rotation, Swiffer added a new member to their lineup: Swiffer Dust N' Shine, for furniture care. After our work on Swiffer Duster, we were fortunate to have the opportunity to work on the product design, and look forward to seeing another success for Swiffer!
Read more at Swiffer.com
Labels: work
posted by Finn McKenty at 8:14 AM
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Monday, October 20, 2008
Kaleidoscope's Mike Roller wins 2nd in Bombay Sapphire competition
Michael Roller, Kaleidoscope industrial designer, has been selected as second prize winner in Bombay Sapphire's Designer Glass Competition. His Vapour martini glass was selected from hundreds of other entries. This is the second year in a row his submission was selected as a U.S. Finalist.Hats off to Mike, and check out his entry at the official contest site.
posted by Finn McKenty at 8:21 AM
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Monday, October 06, 2008
Febreze on Brandweek
Brandweek has a short but sweet article on the relaunch of the Febreze fabric refresher bottle:
Procter & Gamble is giving its Febreze brand more user-friendly packaging and will attempt to convince consumers the line is effective at odor-fighting in the home, not just on fabrics, with a new TV, print and online campaign.Read more here
Febreze assistant brand manager Ciare Thorn said company research found that consumers were already using the product as an air freshener. The relaunch is part of what P&G calls its "whole home freshness," she said. "We want consumers to take time to enjoy their home, the way it smells and how it makes them feel. This restaging of our product is really speaking to that consumer insight. If consumers are looking to freshen their home, then this is the product for them."
posted by Finn McKenty at 10:07 AM
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