Monday, October 27, 2008
Swiffer launches Dust N Shine
As you may have seen from the TV spots that are currently in heavy rotation, Swiffer added a new member to their lineup: Swiffer Dust N' Shine, for furniture care. After our work on Swiffer Duster, we were fortunate to have the opportunity to work on the product design, and look forward to seeing another success for Swiffer!
Read more at Swiffer.com
Labels: work
posted by Finn McKenty at 8:14 AM
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Monday, October 20, 2008
Kaleidoscope's Mike Roller wins 2nd in Bombay Sapphire competition
Michael Roller, Kaleidoscope industrial designer, has been selected as second prize winner in Bombay Sapphire's Designer Glass Competition. His Vapour martini glass was selected from hundreds of other entries. This is the second year in a row his submission was selected as a U.S. Finalist.Hats off to Mike, and check out his entry at the official contest site.
posted by Finn McKenty at 8:21 AM
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Monday, October 06, 2008
Febreze on Brandweek
Brandweek has a short but sweet article on the relaunch of the Febreze fabric refresher bottle:
Procter & Gamble is giving its Febreze brand more user-friendly packaging and will attempt to convince consumers the line is effective at odor-fighting in the home, not just on fabrics, with a new TV, print and online campaign.Read more here
Febreze assistant brand manager Ciare Thorn said company research found that consumers were already using the product as an air freshener. The relaunch is part of what P&G calls its "whole home freshness," she said. "We want consumers to take time to enjoy their home, the way it smells and how it makes them feel. This restaging of our product is really speaking to that consumer insight. If consumers are looking to freshen their home, then this is the product for them."
posted by Finn McKenty at 10:07 AM
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Thursday, November 29, 2007
Kaleidoscope launches The Greener Grass
We're pleased to announce a new project that's an extension of the Kaleidoscope banner, The Greener Grass.
In a nutshell, we think of The Greener Grass as our way of "collaborating to design a better future," as the tagline says. It's a web-based platform where we interview experts about a 7 of the most important aspects of our collective, global future. Each unit in The Greener Grass will follow this format: 4 or 5 weeks of interviews and research, followed by our analysis, and finally our concepts for products and services that embody the key takeaways from the interviews and analysis.
The Topics
Health & Wellness (Oct-Nov 2007)Energy (Dec-Jan 2008)
Family & Community (Feb-Mar 2008)
Leisure & Entertainment (Apr-May 2008)
Education (Jun-Jul 2008)
Globalization (Jul-Aug 2008)
Travel & Transportation (Sep-Oct 2008)
As product developers, it's what we do every day for our clients, and The Greener Grass gives us the opportunity to apply our skills toward designing a better future for all of us- we hope it can be a way for us to give back to the community.
Please visit The Greener Grass, and help us spread the word. If you see a link that someone you know might be interested in, pass it on to them. If you or someone you know would be interested in participating in an interview, let us know. Either way, tell us what you think and how we can make it better!
posted by Finn McKenty at 12:41 PM
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Monday, November 19, 2007
Febreze Candle case study
In case you missed the new case study elsewhere on this site, we're proud to announce the addition of the Febreze Candle to the Kaleidoscope portfolio. It's always a pleasure to be part of Procter & Gamble projects, and the scale is always astounding. When you're working with quantities in the tens or even hundreds of millions, tiny changes have giant consequences.
Click here to read the case study
Labels: work
posted by Finn McKenty at 5:24 PM
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Wednesday, November 14, 2007
Propel Biofuels launches Cleandrive with help from Kaleidoscope
We're happy to announce that our friends at Propel Biofuels launched a program called CleanDrive, and Kaleidoscope was proud to be a part of it. We worked with Propel and their high-caliber Web firm If/Then to define how to visualize the emissions reductions made possible with biodiesel, communicate it to their customers, and what that means for the Propel brand. And we think it's a really cool program.Every time you fill with biodiesel, it improves our planet and our community. CleanDrive members receive personalized emissions reports, and see the positive change they are making. Register today to start tracking. Reports begin in November.Visit the Propel site to learn more about them and CleanDrive.
posted by Finn McKenty at 2:37 PM
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