The Febreze Candle is the latest addition to the wildly successful Febreze brand. It uses Febreze's powerful odor-elimination technology to freshen the air, while extending the franchise into new form factors and usage patterns.

Kaleidoscope created design language that drew from core Febreze equity while establishing a unique direction for the candle. Finally, we worked closely with Procter & Gamble's engineering team to refine the manufacturing process. We were ultimately able to increase potential throughput by several million units a year by optimizing the design.

• Translated Febreze brand into candle form factor
• Developed 3D design language
• Created models & prototypes
• Increased potential throughput by millions of units