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Focus on New Treatments For Macular Degeneration

With the approaching increase in Boomers, more and more people will be impacted by macular degeneration which currently has no cure. It is one of the most common causes of blindness in older Americans

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    Congrats to Microsoft Band: 36 Coolest Gadgets of 2014 from CNNMoney

Congrats to Microsoft Band: 36 Coolest Gadgets of 2014 from CNNMoney

Innovation was certainly alive and well in 2014, as dozens of new gadgets gave us something to smile and think about. Congratulations to our partner Microsoft on inclusion in the CNNMoney Coolest Gadgets of 2014 wrap

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    Why Companies Are Failing Boomers and How to Overcome the Boomer Consumer Design Disconnect

Why Companies Are Failing Boomers and How to Overcome the Boomer Consumer Design Disconnect

By the year 2017, nearly half of the U.S. adult population will be 50 years of age and older and will control 70% of disposable income, according to Bloomberg News. That translates to about $15

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    Top 3 Takeaways on Empathy from the IDSA Usability Ecosystem Conference

Top 3 Takeaways on Empathy from the IDSA Usability Ecosystem Conference

Medical device design for the healthcare usability ecosystem is a unique specialty and focus for Industrial Designers. From FDA regulations that govern medical device manufacturers to privacy and safety concerns and also mandates of the Affordable