Challenge: Create a system of instruments and accessories that facilitate the advancement and implementation of new technologies for the healthcare field.

Results: After conducting extensive research, Kaleidoscope discovered insights for driving design directions that would allow this start-up business to quickly gain traction with healthcare professionals. The final AccuVein AV300 concept solution incorporates accessories that provide hand-free instruments for better patient care when healthcare professionals locate veins for blood draw, IV infusion and blood Donation. AccuVein Vein Finder won the Medical Design Excellence Award (MDEA).

Challenge: What started as a project to establish a vision for a next generation Motorola MC35 became a massive effort to develop a smartphone with hardware and software for today’s enterprise worker.

Results: Kaleidoscope partnered once again with Motorola to develop the ES400. From concept to production and interface development, this device is custom tailored to knowledge workers across the diverse industries served by Motorola Enterprise Mobility. After the initial round of concept work, Kaleidoscope was awarded design development for the device all the way through production. As the Motorola team began to develop the interface for the ES400, Kaleidoscope was once again tapped to contribute. The result is a smartphone with hardware and software developed specifically for an enterprise worker.

Challenge: Improve the Febreze ergonomic design for a better user experience for fabrics while providing the customer with an experience of odor free freshness in their homes.

Results: Kaleidoscope leveraged both consumer and product insights to redesign the spray head, trigger and bottle. This new ergonomic design requires less handle fatigue, reduces leakage and minimizes nozzle sticking. The new finer mist allows for a more enjoyable spray on fabrics and in the air.

Challenge: Create a line extension that takes Febreze’s “breath of fresh air” into the world of lifestyle sports products. Febreze’s powerful odor elimination earned the trust of athletes, but understanding the nuances of their needs was critical to making Febreze an integral part of their athletic life. After a series of generative research initiatives, it was concluded that athletes view sweat as a badge of honor on the field, but need help controlling odor during the transition between athletic and non-athletic activities.

Results: Febreze Sport helps athletes manage odor during transition. We also learned that certain athletic apparel should not be washed due to its fragility. The Febreze Workout Odor Eliminator with specially designed X-SweatTM Technology, allows the athlete to neutralize sports odors at the source for gear that can’t go in the laundry or for performance fabrics themselves.

Challenge: Create a cab over truck design specific to the European truck market.

Results: Kaleidoscope KTRUCK is an in-house design exploration that draws on Kaleidoscope’s extensive project management, design, class-a surfacing, and visualization experience in truck and automotive design. Designed for export markets, KTRUCK utilizes a cab over package for maximum cargo capacity and maneuverability. The full height cab provides enhanced space efficiency with plenty of storage options and a roomy sleeping berth. This 6 X 4 tractor is configured for long haul applications. An integrated full aero package provides optimized fuel economy and profitability.

Challenge: To create a smart phone with all the connectivity and features you come to expect such as a cell phone, media player, web browser, GPS, downloadable content, Bluetooth, Wifi and the latest 3G network available as a service rather than a product.

Results: Less landfill waste. Consumers no longer have to purchase new phones each time there is an upgrade to the device. The user holds on to the LINC device for about a year, and when the next generation of hardware comes along, the user receives a new LINC in the mail. The previous LINC is harvested for valuable, reusable parts. All account details are handled wirelessly to ensure a smooth transition for the consumer between upgrades.

Challenge: Create a mobile computing device that is more knowledge based than task based.

Results: Kaleidoscope partnered with Symbol Technology (now Motorola) and their internal design team to create of vision of what this new class of products would be and how it would fit into the larger device eco-system.  Kaleidoscope’s provided all the necessary industrial design assets to communicate and execute the design vision. The product was launched with critical acclaim. The MC35 program proved that there is a large market that revolves around knowledge worker based enterprise devices.  Follow up products are currently under development.

Challenge: To support a joint venture project between Navistar Inc. and Mahindra & Mahindra Ltd. with digital modeling resources on selected exterior surfaces. We established a strong working relationship with the product development teams in India and the U.S.. Due to the success we had in solving issues and supporting the program remotely, our involvement in the program grew to include conceptual design and project management.

Result: We were able to reduce the workload of Navistar Inc. by assuming full responsibility for completing the development of the approved interior and exterior designs. We accomplished this without the need for regular trips to India to meet face to face with the product development team there. This allowed the development process to be sped up and reduced the overall program development cost.

Challenge: Partner with Diebold and establish a new visual design language that would carry across the range of Opteva ATMs.

Results: A line of ATMs that has a clean, unified design language and brand identity that allows for expansion, customization, ease of use and servicing. Diebold also benefited from reducing overall family partcounts dramatically while accelerating time to market.

Challenge: Create and deliver on a very tight deadline, a compact, but durable, RS409 data capture wearable scanner, often referred to as the ring scanner.

Results: Through partnership with Symbol’s internal Industrial Design team a unique, highly ergonomic rotating head design that accommodates right and left handed usage with no compromises was developed. The housing employs innovative sealed interfaces and a reliable, protected contact scheme. The result is a highly rugged and sealed design that quickly passed all of Symbol’s stringent evaluation and test criteria delivered on deadline.

Challenge: Create a concept for a solar tent that would make the Glastonbury music festival more enjoyable for attendees by meeting their on-sight power needs for essential camping gadgets and electronic communication, while also making a positive environmental impact.

Kaleidoscope partnered with Orange and conducted research into emerging energy and communications technologies to further enhance the overall design concept for the solar tent. Kaleidoscope used this research to showcase to the world Orange Mobile’s enormous potential as a future innovator in this burgeoning field.

Results: A successful collaboration between Kaleidoscope and Orange, and significant press for Orange and the Glastonbury music festival, including mentions in A-level outlets like CNet, Engadget, Gizmodo, Treehugger, IGN, and hundreds of other channels both online and traditional. The Orange Solar Tent was selected as a finalist for the Greener Gadgets 2010 competition.

Challenge: Create an outstanding cleaning experience that reinforces the “power clean” philosophy and highlights functional improvements at retail. An upgrade to design and ergonomics was critical to success at shelf. The new device was to seamlessly integrate with the visual brand equity of the existing Swiffer product line.

Results: Through collaboration with the P&G team and working closely with the manufacturing vendor, a new aesthetic and ergonomic design was initiated that embodies the key elements of the “power clean” philosophy. Procter & Gamble’s global design manager called the dry mop experience “an absolute success” with a consistent 25% increase in units shipped over the previous design.

Challenge: Redesign the Swiffer WetJet and encourage repeat usage, communicate WetJet’s power clean functionality, integrate it aesthetically with the rest of the franchise and ensure backward compatibility with the older devices.

Results: The re-designed WetJet is sleeker, aesthetically integrated with the existing Swiffer portfolio, yet outperforms its highly successful predecessor. The glossy purple finish and smooth lines appeal to consumers seeking durability and pleasing aesthetics. Marketable and easier to use, the human factors optimizations set WetJet apart from imitators.

Challenge: Redesign the TRU FLU Test kit stand and reduce user errors while improving the speed and accuracy of the test.

Results: After a tasks flow analysis in laboratory procedures and performed technician preference studies to understand the steps involved with using a test kit, Kaleidoscope created a design that minimized potential for lab errors and provided space for future expansion to other rapid test applications.  The TRU FLU kit was used in analytical sensitivity claims of the H1N1 virus.

Challenge: Create a wireless earbud concept that would showcase Kleer wireless chip technology at the 2009 CES show. Compete against Bluetooth technology through compact design and enhanced audio quality with the overarching goal of persuading major consumer electronic manufacturers to adopt Kleer technology.

Results: Kleer successfully showcased the assets created by Kaleidoscope and engaged in conversations with consumers and suppliers about Kleer technology and its impact on the consumer electronics industry. Since the 2009 CES show, many customers have expanded their wireless offerings using the Kleer technology and have shown interest in purchasing the design languages developed by Kaleidoscope.

Challenge: Create a “hyper immersive environment” intent on engaging design, technology and marketing teams in the ways a brand could be transformed from mundane to truly extraordinary by utilizing the principles of holistic design.

Results: A loft experience constructed to stimulate creative teams in this task by removing them from their “ordinary day-to-day world” and engage them in a space where their senses and minds could be excited by sights, smells, textures, imagery and brand stimulus such as fashion trends, consumer archetypes, music and videos. The Loft design and installation became a unique journey of collaborative teamwork, beginning essentially from ground zero. The Loft was intended to be open for just a few days but ended up keeping its doors open for a year as an inspirational space for brand thinking and as a unique design and creative stimulus tool, becoming a new platform for holistic brand engagement.

Challenge: Partner with Evenflo and revitalize their brand and their competitive stance in the market place. Initial research indicated an opportunity to create new and positive feeding experiences between the child and their parents. Just as important as being competitive within the market place was the goal of establishing healthy family eating habits and making an impact on child obesity.  Compelling design and a complimentary story would be created to achieve these goals.

Results: A research based “Eating Arc” that addressed the eating and nutrition needs of children ages 3-5. Kaleidoscope designed a full product line that supports the Eating Arc philosophy. Kaleidoscope demonstrated its proven success as a strategic partner by communicating the Eating Arc concept and designs to buyers such as Target, Walmart, K-mart and Babies-R-Us. Major retailers welcomed the new product line and it’s design philosophy. Through partnership with Kaleidoscope, Evenflo gained a strong competitive edge and an organized and meaningful presence in the marketplace.